• Clothing recycling targeted campaign: 

The research into waste composition and attitudes to waste in Hampshire, carried out in 1999, found that almost 5% of waste thrown out was textiles.  This costs nearly £1 million a year to dispose of.  There is a network of clothing banks throughout the county and this campaign aimed to increase awareness of items that can be recycled in these banks (in particular, people don't realise that underwear and shoes can be recycled in clothing banks).

The campaign was supported by the Salvation Army, who are providing information, help, display materials and competition prizes, and also hope to introduce more clothing recycling banks.

Three designs for the three months of the campaign were developed January - to promote recycling of clothing and shoes/January sales.
February - to promote recycling of clean underwear/Valentines day.
March - to promote recycling of shoes/Spring clear out.

This campaign has been supported in every way by the Salvation Army who have been represented at all our Town Centre displays (providing a band at Gosport), have helped with feature articles and press releases, judged competitions and sponsored a prize of clothing vouchers and a clothing bank decorated in the winning design from a Rainbow/Brownie/Cub competition.  We have also franked some HCC post, and several districts' post, had posters on the Gosport Ferry and Pontoon, and run a postcard competition in New Forest and Eastleigh.  This campaign has been extensively covered by the local press, radio stations and by Meridian TV.

Brief outline of the campaign:

• Shopping centre displays took place at The Furlong Centre, Ringwood on Wednesday 30 January; at The Swan Centre, Eastleigh on Thursday 7 February; at High Street, Gosport on Tuesday 12 February; at The Covert, Winchester, on Wednesday 13 March.
• Post franking with the message "Worn it? Recycle it ... at your local clothing bank" on some Hampshire County Council and many districts' post.
• Competition for Brownies and Cubs in Eastleigh, New Forest, Winchester and Gosport areas of Hampshire, who painted or coloured a design for a textile bank. The competition was won by a Rainbow from Gosport.  A bank was painted with the winning design and the pack received £50.
• Postcard competition for Eastleigh and New Forest areas - postcards sent out with free newspapers, with a tick box clothing recycling competition - prize of clothing vouchers was awarded to the winner, from Chandlers Ford.
• Gosport ferries and pontoons displayed campaign posters   from January to March.
• Feature articles and press releases to Hampshire press, district council magazines and newsletters, parish magazines, trade press.
• Displays in some district council reception areas.

A kerbside recycling campaign was launched in September 2002 with the NWAI Rethink Rubbish giant bin at Sainsburys, Hedge End.

Press release :
Kerbside recycling campaign launch - 17 September 2002
A toolkit CD for the campaign was developed by a working group of Recycling Officers, and this was sent to all Project Integra authorities.  The CD is arranged in four levels
Level 1 the artwork above, plus separate artwork for newspapers and magazines, plastic bottles and food and drinks can recycling.  Standard articles for each piece of artwork, and information about the Mailing Preference Service are also included at this level.  All authorities were encouraged to participate in the campaign by using the artwork and articles in various publications, especially in their own district newsletters.
Level 2 includes information for ordering merchandise for promotions.  It also includes a standard PowerPoint presentation for use by Recycling Officers visiting schools and community groups.  The presentation explains kerbside recycling, with information about what can be recycled, how to participate and where the recyclables go.  This was for talks to community groups during the campaign.  District specific photographs were included.
Level 3 has information about advertising with costs and contacts, for districts wishing to use this.  Post franking artwork for the campaign is in this level, and all authorities are encouraged to use this to frank their post:

Level 4 includes information about direct communications for authorities wishing to participate.  Several authorities distributed bin stickers with the campaign artwork, to a pilot area of about 1,000 households.  These households were then sent surveys which were produced and analysed by market research company, Lynn Miller Associates.  They will be followed by a feedback letter to the households which participated in the survey.

2003

Bank recycling campaign began with an awareness raising campaign for glass bottle and jar recycling, in January.  Textiles banks will be promoted in February.

Project Integra partner authorities have again been provided with a Campaign Toolkit CD, which was developed by a working group of Recycling Officers.  As several charities have textile banks in Hampshire, letters were sent, on behalf of Project Integra, to Salvation Army, Traid, Oxfam, British Heart Foundation, European Shoe Recycling and Scope, to inform them of the campaign.  All responded, expressing interest in the campaign and some with offers of support for promotional displays.

The toolkit CD is again arranged in Levels, into which Project Integra partners can opt.  
Level 1 includes the standard glass and textile artwork, and accompanying articles, which are the main focus of the campaign, and also artwork for other bank materials - newspapers and magazines, plastic bottles, and food and drink cans.  A general article to promote bank recycling was sent to all Parish Magazines in the county, and also provided in the toolkit for districts to send to any other community organisations which produce newsletters.
Level 2 includes merchandise information for giveaways at promotions and for competition prizes.  It also includes a PowerPoint recycling presentation for Recycling Officers to use for presentations to community groups during the campaign.  Guidelines for a Glass recycling display at branches of Waitrose supermarkets during January are included, and tea towels with the glass artwork, glass recycling bottle openers and fridge magnets are available as giveaways at the promotions.  A pub quiz has been developed, with a number of recycling questions, and this will be distributed to pubs with glass banks in their car parks, by participating districts.  Tea towels, bottle openers and fridge magnets will be sent to the publicans with the quiz.
Level 2 also includes guidelines for a textile promotion for Play schemes (for children aged 7-10) to use during the February half term.  A competition to design an outfit for a Pop Star, by making a collage with recycled textiles will be rewarded by pencil cases made from recycled tyres, and an overall winner will receive a Fleece Jacket made from recycled plastic bottles.  The pack sent to each play scheme leader who responds to the letter inviting them to participate, will have competition details, an information sheet, letter to parents explaining the activities, and a quiz, recycling challenge and games, all with a textile recycling theme.
Level 3 includes advertising information and post franking artwork, as in the previous campaign.

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